Advertising and Marketing Guidelines
The Irish College of Ophthalmologists (ICO), the training body for eye doctors in Ireland and the medical experts on eye care, has devised these guidelines for the advertising and marketing of surgical and medical procedures.
The ICO places the highest priority on patient safety and urges all healthcare providers to refer to and abide by the following guidelines.
The guidelines apply to any marketing or advertising material (broadcast, print or online) that could be interpreted as or deemed to potentially influence the decision making process of a prospective patient.
16th December 2015